Edison2 and the Media
Thursday, November 11, 2010 at 10:05AM
Edison2 in Media, Very Light Car

In 2010 the media has been very good to Edison2.

The New York Times, NPR Morning Edition, Popular Mechanics, Slate, Jim Lehrer Newshour, GQ Germany, Car, Rolling Stone, the Washington Post, Automobile, CNN – our press list goes on and on, and includes numerous blogs and a host of newspapers and TV affiliates.

Our favorites? Autoblog Green got the ball rolling at the Detroit Auto Show in January with Detroit 2010: Edison2's Very Light Car scoffs at Electric Avenue. Journalist Ronald Ahrens penned several flattering stories, calling the Very Light Car “stunning” in his X Prize Notebook, followed by stories in the Times and Automobile. Jason Fagone’s article in Slate had perhaps the best title - Can some out-of-work car-racing engineers save the planet?

More important to us than the quantity of stories has been their quality. Writers understand what is significant about what we are doing. “The winner of the Auto X Prize proves that the next generation of cars will look like nothing we’ve ever seen before” says Rolling Stone, and we agree: breakthrough efficiency cannot come from modifying an existing car.  Automobile quoted  Felice Bianchi Anderloni  – “Weight is the enemy, air resistance the obstacle – to illustrate our approach, while Car Magazine asks “Is weight, rather than power source, the real future of the automobile?”

Again, we agree. The future of the automobile is a car that simply take little energy to push, no matter the energy source. A car that is very light and extremely aerodynamic. A departure from the ordinary: the Very Light Car.



Article originally appeared on Edison2 (http://edison2.com/).
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