Sweet Briar College
Monday, February 28, 2011 at 12:49PM
Edison2 in Schools

Recently Sweet Briar College’s engineering seniors visited our shop to present their Preliminary Design Report on interior options for our Version 4 Very Light Car.

We were impressed with their capstone project: in a very thorough 22 page report, these smart and energetic young women presented 12 different seating layout options for review. With a neat numerical method, they had weighted and scored each layout’s attributes. Three favorites have emerged and work will continue on developing these ideas.

But that’s not all.

Four very sharp Sweet Briar business students are completing their capstone by putting together a business plan focused on niche identification for the next generation Very Light Car. This study will incorporate a market analysis, competitive and environmental scans, focus groups, surveys and high-level financial projections under various sets of cost and demand assumptions. As a start these young women spent some time with the very light car at the DC Auto Show.

Sweet Briar’s Latin motto is Rosam quae meruit ferat, which translates as She who earns the rose may bear it. These students are earning their rose and we are appreciative of the efforts of Engineering Professor Bethany Brinkman and Business Professor Tom Scott in helping create this opportunity. Edison2 is proud to partner with this modern and forward-thinking college and see this as only the beginning.



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